brand philosophy
L’Amande Fleuri is the fruit of the love for our land, Liguria, appreciated since ancient times not only for its landscapes and climate. The unique colors of the sunsets, the beauty of the coast and sea, the pride of its people. And of course its fragrances. The fragrances of nature with its great abundance in all seasons, with plants and flowers that sprout and grow covering trails, paths, mountains, hills and even cliffs. This is the Liguria of “L’Amande Fleuri”. Products for everyday body care that capture the ancient and genuine scents of broom, honeysuckle, butterbush, citrus fruit and many other treasures of a flora capable of fascinating even the most absent-minded traveler.
All across the Mediterranean region, along the roads facing the sea, in the shade of stone walls and along trails running through woods, it is quite easy to see creeping plants that seem to reach out to the sky. Flashes of lively colors appear among the green leaves. These are the extremely scented flowers of the honeysuckle.

A legend tells the story of the goddess Flora. She was madly in love with Cyanus. But she found him killed in a field covered with cornflowers so she gave these flowers his name. Centaurea cyanus is the name of what is commonly known as cornflower, a flower that appears also in many other love stories and which can be found in the midst of ripe wheat and poppies in illustrations of 19th century.

Citrus Blossoms
Citrus blossoms are believed to bring good luck. In Europe orange trees in blossom have always been considered as a good omen. In Greece and Sardinia there is an ancient custom by which the heads of brides and grooms are wet with a few drops of the extract obtained from citrus fruit and their blossoms.
Dyer's Broom (Genista tinctoria) is a typically Mediterranean flower sung in the verses of many poets and very appreciated by the ancient Greeks and Romans. It reached the acme of its fame during the 12th century when King Henry of England took the name of Plantagenet (planta genista) from the branch of Bloom in the coat of arms of his family.
Butterbush (Pittosporum) is a bush or small tree frequently used in the Mediterranean area for ornamental purposes. Its leaves form a sort of rosebud and its white and yellow flowers fill hot summer evenings with their intense fragrance.
Gillyflower has been very appreciated and cultivated since the 16th century for its delicate perfume. It is also called “the bees’ flower” because it draws swarms of bees.

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